Description: Learn what entrepreneurship really is, there different types of entrepreneurship and the role it plays within our society.
Description: No matter what kind of business you’re starting, you’re an entrepreneur. But what kind do you want to be? This guide lays out the five types and how to decide which you should choose.
Description: As both entrepreneur and intrapreneur share similar qualities like conviction, creativity, zeal and insight, the two are used interchangeably. However, the two are different. Know more about this from the article.
Description: Startups are young companies founded to develop a unique product or service, bring it to market and make it irresistible and irreplaceable for customers. Learn more about it in this article.
Description: You can set up a startup with a product prototype and a business model within a week now. You can start up for $200 dollars. $100 to make your prototype and another $100 to print your company t-shirts and buy people coffee when you ask them to test your product at a coffee shop. This illustration is the summary of what it takes to startup.
Description: This must-read guidebook provides aspiring founders with a wealth of practical advice and checklists for their journey. It also describes a tool called the Startup Operating Canvas.
Description: Do not spend too much time thinking about your idea, just start with any idea you have as it will keep evolving. This article will cover 8 Tips For Aspiring Student Entrepreneurs.
Description: Iconic companies like Google and Facebook were born in colleges, campus entrepreneurship in India too can and should get as big as it is in the USA
Description: The only way to produce people like Bill Gates and Steve jobs is to aspire students from the grass root level.
Description: All you need to do is set the priorities right and synchronize them in order of their deadlines.
Description: It's 2021 and you still don't have a business, website, or side hustle? Here are 36 business ideas for students like you and some tips & resources for each.
Description: When your dorm is your office, budgeting your time is your best business asset.
Description: This article will cover Top 50 Best Undergrad Programs for Entrepreneurs in 2021.
Description: This article will cover Top 50 Best Grad Programs for Entrepreneurs in 2021.
Description: This article will cover How to start a business in college.
Description: Steve Jobs and Mark Zuckerberg! Everyone has heard the names of these wildly successful founders of two equally revolutionary behemoths. Acknowledging their success, it is often highlighted that they were college dropouts. So we decided to figure out what exactly makes a college dropout stand out from the crowd, if at all? Is it their zeal to achieve or their out-of-the box thinking which sets them on the path of success? Or were they just one-off coincidences as are most successful startups and founders?
Description: Whether you’re a first-time college student or a graduate looking for more, attending one of the best universities for entrepreneurs in 2021 will prepare you for starting a business. Explore the colleges below to find one that will help you put your best foot forward as an entrepreneur.
Description: Entrepreneurship is important for a number of reasons, from promoting social change to driving innovation. Entrepreneurs are frequently thought of as national assets to be cultivated, motivated, and remunerated to the greatest possible extent. In fact, some of the most developed nations such as the United States are world leaders due to their forward-thinking innovation, research, and entrepreneurial individuals.
Description: What is innovation? How many types of innovation are there? Can there be innovation outside of the business world? Is innovation the same as an invention? And what are the good examples of innovation in business? Let’s find out.
Description: Definition & Examples of Business Innovation.
Description: We hear the term “innovation” everywhere and are made to believe in its importance. For many of us, innovation means providing ideas out of the blue, leading to significant discoveries and achievements. However, there's more to it than that.
Description: Each day, innovators in the business world create new products, methods, and ideas. They manage to look at problems differently and come up with solutions others cannot, and they provide an endless stream of value to their companies. In fact, innovation just might be the most important component of a successful company.
Look at the reasons innovations are so important, and you will have a better understanding of why you need to innovate every chance you get.
Description: Innovation and entrepreneurship are essential ingredients in building a successful commercial venture. The ways in which these two concepts fuel enterprise are something our faculty never stop exploring.
Description: People often use the words “invention” and “innovation” interchangeably. This is not only incorrect, but misses a few key subtleties in meaning that can change a conversation. Know more about this from the article.
Description: Starting a business can seem like a mountain of a task. But the amount of time, money, and risk involved all depends on the business idea you chase.
Here are some of the low-investment business ideas you can start today.
Description: Better than ever before, businesses are learning the value of creativity. Know more about this from the article.
Description: The pandemic has changed how many businesses work and deliver services. What lessons will stick in a post-pandemic world?
Description: Creative thinking is the process of nurturing your imagination allowing you to “think out of the box”. Know more about this from the article.
Description: Design Thinking is not an exclusive property of designers—all great innovators in literature, art, music, science, engineering, and business have practiced it. Know more about this from the article.
Description: You don't have to be a deep thinker to come up with new ideas. Here are 7 ways to break your conventional thinking and make that light bulb appear.
Description: Have you ever been stuck thinking of a topic for your new project? Or do you not know what the name of your next chapter in the book should be? Good ideas require hard work, some space to distance yourself from your preconceived notions, and a sounding board to test your ideas against. Here are some insights.
Description: To become successful at anything, you've got to practice discipline. You must do something over and over and over again to do it extremely well. And being creative is no exception. Here are some insights.
Description: This article outlines the advice I gave students and includes updates on some of the concepts to my current thinking on lean market validation.
Description: This article will show how to test and validate a startup idea in four ways. Since 42% of startups fail from building products or services with no market need, it’s important to validate your idea first so you don’t become part of that statistic.
Description: This article will show how to protect your Idea.
Description: This article will show how to protect your Idea.
Description: If you're in the business of developing original ideas for new products or services, you're probably facing a dilemma. How do you pitch an idea to potential investors and clients without giving away too much information, risking it being stolen?
Here are some practical steps to help you deal with this issue.
Description: It's natural to fear that your idea might be stolen. But you can't turn your vision into reality without the help of others.
Here are some practical steps to help you deal with this issue.
Description: Learn How to Get a Patent in India.
Description: The complete patent registration process involves a series of steps which are to be mandatorily followed to get a patent in India. This article will discuss the registration process involved in registering a patent in India and the costs involved.
Description: Learn Startup Registration process in India.
Description: Here are some insights on Market Research for Startups.
Description: Here are some insights on Market Research for Startups.
Description: Here is the Step-by-step Guide to Creating the Perfect Market Research Survey.
Description: Here is the Simple Guide to Asking Effective Questions.
Description: Here is 10 best survey tools (for marketing and consumer research)
Description: Here is 17 Market research tools you should be using,
Description: A prototype is an early sample, model or release of a product created to test a concept or process. Know more about this from the article.
Description: Learn 4 Steps to Build Your Product’s First Prototype.
Description: Even though there’s a wide variety of prototyping techniques, they all share plenty of common ground. This article will discuss prototyping tips and best practices from the best specialists in the field
Description: Displaying Your Prototype at a Trade Show is Like Asking to Get Ripped OffUntil you're truly ready to ship on a wide scale, it's better to keep your product under wraps.
Description: We form our impression of brands and products within seven seconds. While those first impressions are made rather quickly, changing someone's perception is a lengthy and time-consuming process.When it comes time to prepare for your next tradeshow or pitch, consider how your packaging plays a part in the sale.
Description:Whether you have an innovative idea for a physical product, a digital product or a service, you can always develop a prototype to test its feasibility. These days, prototyping is inexpensive and doesn’t necessarily require a lot of technical know-how. In this article, I will share 3 simple steps that you can follow to prototype literally anything.
Description: Prototyping never exists in the overall product stage by chance, instead, it’s a good way to get information from users and stakeholders as soon as possible. Nowadays, not a single product team on earth can get rid of prototyping completely. Especially with prototyping gets easier and more affordable, its significance becomes more obvious and irreplaceable.
Here is an article denoting it’s advantages.
Description: Service design includes all the intangible aspects of how an organization seeks to build a relationship over time with its customers. And one goal of prototyping these service design experiences is to bring tangibility to these intangible experiences
Description: The prototyping model is a systems development method in which a prototype is built, tested and then reworked as necessary until an acceptable outcome is achieved from which the complete system or product can be developed. For More Info. on this topic refer to this article.
Description: Figma is the choice of the industry , this article tactfully lists all the features to get the reader well informed about the software.
Description: When presenting a prototype, especially to a varied crowd, you’ve got to properly set the scene. The end user might stumble onto your product with little warning, but your stakeholders shouldn’t have that experience. Here is an article that guides you on this topic.
Description: When considered in relation to other domains and elements, business model is a specific combination of resources and transactions which generate value for both customers and the organization
Description: A look through HBR’s archives shows that business thinkers use the concept of a “business model” in many different ways, potentially skewing the definition. Many people believe Peter Drucker defined the term in a 1994 article as “assumptions about what a company gets paid for,” but that article never mentions the term business model.
Description: Got a new business idea, but don’t know how to put it to work? Want to improve your existing business model? Overwhelmed by writing your business plan? There is a one-page technique that can provide you the solution you are looking for, and that’s the business model canvas. In this guide, you’ll have the business model canvas explained, along with steps on how to create one. All business model canvas examples in the post can be edited online.
Description: If you’re already familiar, you can skip to the next section, ‘How do I get started?’.The Business Model Canvas (BMC) gives you the structure of a business plan without the overhead and the improvisation of a ‘back of the napkin’ sketch without the fuzziness (and coffee rings).
Description: A business model describes how a company creates, delivers and captures value. Everyone has their unique way of viewing the business model. During discussions about this, there has been an increasing need for an uniform template to define and discuss the business model. This template should be applicable to new and old businesses alike, across industries.
Description: “Business model” was one of the great buzzwords of the Internet boom, routinely invoked, as the writer Michael Lewis put it, “to glorify all manner of half-baked plans.” A company didn’t need a strategy, or a special competence, or even any customers—all it needed was a Web-based business model that promised wild profits in some distant, ill-defined future. Many people—investors, entrepreneurs, and executives alike—bought the fantasy and got burned. And as the inevitable counterreaction played out, the concept of the business model fell out of fashion nearly as quickly as the .com appendage itself.
Description: In the past most startups occurred because a new technology had come along that would provide solution to a problem that could not be solved previously. (As an example, an unmet need was the pain of creating and editing documents. The solution was word processing, and the technological trigger that made this possible was the availability of low cost personal computers.)
Description: Entrepreneurs spend months designing and planning how their business model will work and create value in the market.
Description: Regardless of how good your product, service, or app is, it’s only useful when you can get it into the hands of your target customers. But once you’ve got a finalized offering, selling it should be easy, right? Not really. There are countless factors that need to be taken into account when you set out to bring your product to market, like the industry you’re in, whether you’re selling a web-based product or physical hardware, the channels you use to attract your customers, etc.
Description: Revenue models require key metrics to be valid. For that reason I’ve removed Coins and Tokens as a model – if they come back and have key metrics, I’ll put them back in.
Description: A revenue model is how a startup makes money and delivers value. It is the backbone of every startup. As such, frequently switching or implementing the wrong revenue model can cause failure given the time and costs associated with such pivots.
Description: Every startup builds a business model that is viable and promises huge returns after a specific time frame. But for a business to sustain itself in this highly competitive ecosystem, earning revenue along with some investments is important. So, here are some of the revenue model for startups i.e. a channel through which a specific business earns to sustain and grow itself. The offerings could either be a B2B (Business to Business) or B2C (Business to Consumer).
Have an idea for a new product or service? It's easy to get ahead of yourself, envisioning all the sales, recognition and success that will stem from your offering. But like any other business initiative, a product launch takes time and careful planning – rushing to market without having your ducks in a row is a recipe for disaster. This article from Forbes shall help you in this regard.
Launching a successful startup is like a game with one rule: you must build a product people need and pay for, or you lose. There’s no right answer or set path, and the sky is the limit for how you want to accomplish this goal. How would you proceed? This article provides a map for the road ahead in your entrepreneurship career.
Here are some smart strategies you can use to identify and attract those critical first customers.
Senior leaders have great confidence in their ability to develop innovations, say the authors, but not in their ability to commercialize them. This may result from a lack of formal processes and effective talent-management strategies. This article from Harvard Business Review shall help in educating them in this regard.
Selling is an essential skill every entrepreneur must master. Think about it: Starting from day one in your business, you're selling. Whether it’s pitching your idea to potential investors or showcasing your latest innovation to prospects, the success of your business depends on your ability to sell. The following 10 skills are the ones I had to learn fast and helped me the most in selling my ideas and business to prospective clients.
It's hard to make a sale if you have a lousy sales pitch. Delivering fresh pitches that allow your product or service to stand out from the others is job number one in sales.
So how do you incite interest rather than yawns? Here are six simple tips from inc.com.
Your sales pitch can make or break the deal, so it's a good idea to have that nailed down before meeting with your customer. It's your opening line, your verbal business card, and the first thing your customer will hear when you call or meet with them. This article takes you through the entire process of Sales pitching using practical examples.
If you want to gain more traction for your startup and get more signups for your product or service, then these tried-and-tested steps to building a sales pitch will be invaluable. Even if you need to sell your idea to an investor or convince a talented developer to join your team, your pitch might just be the most important thing to focus on right now.
This article from Forbes, lists out the steps for a convincing sales pitch
The key to successfully pitching a new product idea or invention to a potential investor or company is being concise and clear. You may have the best idea for a product that will save people time and energy, but if you cannot convey that idea quickly and in an way that's understandable, a potential investor is unlikely to help you financially. Your pitch should also be lively and engaging and make the person you're pitching want the product.This article will be really helpful in this regard.
To become a successful pitcher, portray yourself as one of the three creative types and engage your catchers in the creative process. By finding ways to give your catchers a chance to shine, you sell yourself as a likable collaborator.
This article by Harvard Business Review, describes it in a detailed manner.
In this article you can learn about the power of product marketing, how it can help your bottom line, and impact the success of your products.
We live in a time where technology has become multi-fold in almost every sector. The technology generates data that can yield valuable insights about the field and can help companies form a roadmap to drive growth and development. Data analytics helps marketers to get precise customer insights, from their employment status to their content consumption habits.
Digital marketing will be considered by many more businesses to retain current customers, generate more revenue, and generate larger amounts of sales With advanced software development, AI has become more accessible to businesses, making itself a very valuable tool for marketers. Here’s an article that provides a holistic idea about the digital marketing space.
All businesses require a solid marketing plan that helps you gain an edge over your competitors so you can stand out in your industry
It’s 2021, so there’s no dearth of inexpensive, effective, and easy to implement marketing strategies that help you win over your audience
In this article, we bring you statistically proven strategies that are sure to feature in every small business marketer’s playbook.
This article describes the differences between B2B,B2C and C2C businesses and lays out Marketing Strategies fit for them.
This article from Hubspot provides a holistic idea about Guerrilla Marketing and it’s various types.
When the classic strategies aren’t delivering, you send in the guerrillas. They’re the extra-special forces – the ones that implement killer strategies to turn the tide and defeat the enemy. Here are a few examples of Guerilla marketing.
According to the article,
Here are the 21 most efficient and cost-effective ideas for your startup marketing campaigns.
Here are some of the ways you can build a winning startup marketing strategy designed to lay the foundation for future success.
A marketing plan is a bit like a job description for your company. Everyone should have one, but they’re often not fit for purpose, out of date and reviewed infrequently... Research has shown that businesses with plans succeed, outperform competitors, and retain staff, more than those with no plan.
Whether you are looking at creating a traditional marketing plan or a multichannel digital marketing plan, here are the seven steps to creating a marketing plan.
Description - This article from Investopedia, tactfully describes Start-up funding and it’s types and how it works.
Description- Every startup, irrespective of the nature and size of operations, requires funds to convert its innovative ideas into reality. Most of the businesses generally fail because of their inability to raise sufficient funds. After all, you need some money or capital to keep your business going at every stage. If you’re new to the world of startups and have no idea about raising funds, then you need to make yourself familiar with these different stages first.
Looking to raise your first round of funding but not sure what works and what doesn’t? Startups founders tell how they were able to clinch the deal and give tips on what steps entrepreneurs should take during fundraising.
This article from Investopedia, Explains all the ins and outs of Seed Funding,which refers to the type of financing used in the formation of a startup.
This webpage from #StartupIndia lists down various rules and guidelines for Seed Funding in India,according to the guidelines passed by various state governments.
To make the right decision for financing your company, you will need to know the intricate differences between angel investors and venture capitalists, and what each can offer. This article from business.com, lists out the difference between them, so that you can make the right choice for your start-up.
According to the Angel Capital Association (ACA), angels are usually high-net-worth individuals (or groups of people) who invest their own money in startup companies in exchange for an equity share of the business. This article from Forbes.com describes the steps involved in getting an angel investor so that you can take your startup to the next level.
Despite a vibrant startup ecosystem in the country, finding funds and investors for early-stage, and growth-stage startups and entrepreneurs is a challenge. Ideas and businesses are driven by passion, but they require money to sustain it. In addition, they require support in knowledge, acceleration, incubation and overall supportive systems.
This article has listed out 7 business grants that could help Indian enterprises .
India is gradually building a robust startup ecosystem. In order to promote and support entrepreneurs, the government has created a ministry (department) dedicated to helping new businesses. The ruling party has introduced many schemes to bolster entrepreneurship in India and to assist emerging startups financially.
This article lists out all the schemes that the Government of India is providing for startups.
Startup funding in India has been on a tear in 2021. The first hundred days of the year have already produced ten unicorns- firms valued at over a billion dollars or more- compared to 11 in all of 2020. The period between April 3-April 9 2021 in particular saw frenetic activity, with $2.65 Billion getting invested across 21 deals, according to data from Venture Intelligence.