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Books

Books

  1. The Lean Startup:

    The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses is a book by Eric Ries describing his proposed lean startup strategy for startup companies. Ries developed the idea for the lean startup from his experiences as a startup advisor, employee, and founder.

  2. 4 Hour work week:

    The 4-Hour Workweek: Escape 9–5, Live Anywhere, and Join the New Rich is a self-help book by Timothy Ferriss, an American writer, educational activist, and entrepreneur.

  3. The $100 Startup:

    In The $100 Startup, Chris Guillebeau shows you how to lead a life of adventure, meaning and purpose – and earn a good living.

  4. Zero to One:

    Zero to One: Notes on Startups, or How to Build the Future is a 2014 book by the American entrepreneur and investor Peter Thiel co-written with Blake Masters.

  5. Hard things about Hard things:

    There are lots of people talking about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one. Filled with Ben Horowitz's trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.

  6. Crush IT:

    In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.

  7. Shoe Dog:

    Shoe Dog is a memoir by Nike co-founder Phil Knight. The memoir chronicles the history of Nike from its founding as Blue Ribbon Sports and its early challenges to its evolution into one of the world's most recognized and profitable companies.

  8. Rise & Grind:

    New York Times bestselling author of The Power of Broke and “Shark” on ABC’s hit show Shark Tank explores how grit, persistence, and good old-fashioned hard work are the backbone of every successful business and individual, and inspires readers to Rise & Grind their way to the top.

  9. Stay Hungry Stay Foolish:

    Stay Hungry Stay Foolish is a 2008 book by the Indian non-fiction author Rashmi Bansal. Stay Hungry Stay Foolish created a new record in Indian publishing by selling over 300,000 copies and has been translated into eight languages.

  10. Future at the Bottom of Pyramid:

    The concept of The Fortune at the Bottom of the Pyramid originally appeared as an article by C. K. Prahalad and Stuart L. Hart in the business journal Strategy+Business.

  11. Startup Sutra:

    Start-up Sutra presents entrepreneurship in its essence – not a checklist to be crossed, but a passion to be lived. Bringing to life the daily dramas, the struggles in the trenches, the battles with inner demons and impossible external odds that need to be overcome on the journey to achievement, this inspiring, multi-layered story enumerates the five qualities that every entrepreneur must possess: courage, resilience, the capacity for creative action, dispassion and faith in the intent of the universe.

  12. It happened in India:

    Born in a middle class trading family, Kishore Biyani started his career selling stonewash fabric to small shops in Mumbai. Years later, with the launch of Pantaloons, Big Bazaar, Food Bazaar, Central and many more retail formats, he redefined the retailing business in India.

  13. Thinking Fast & Slow:

    The book summarizes research that Kahneman conducted over decades, often in collaboration with Amos Tversky.It covers all three phases of his career: his early work concerning cognitive biases, his work on prospect theory, and his later work on happiness.

  14. The 7 Day Startup:

    In The 7 Day Startup, Dan Norris, author and founder of wpcurve.com, shows us exactly how he built a cash flowing small business startup from scratch in 7 days (and has since grown it to over $400,000 in annual recurring revenue in a few short years).

  15. The Outsiders:

    The Outsiders is a hcoming-of-age novel by S. E. Hinton, first published in 1967 by Viking Press. Hinton was 15 when she started writing the novel but did most of the work when she was 16 and a junior in high school. Hinton was 18 when the book was published. The book details the conflict between two rival gangs divided by their socioeconomic status: the working-class "greasers" and the upper-class "Socs".

  16. Built to Last:

    Built to Last: Successful Habits of Visionary Companies is a book written by Jim Collins and Jerry I. Porras. It outlines the results of a six-year research project exploring what leads to enduringly great companies.

  17. Business Adventures:

    Longtime New Yorker contributor John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history repeats itself.

  18. Competing Against time:

    Today, time is on the cutting edge. In fact, as a strategic weapon, contend George Stalk, Jr., and Thomas M. Hout, time is the equivalent of money, productivity, quality, even innovation. The ways leading companies manage time - in production, in new product development, and in sales and distribution - represent the most powerful new sources of competitive advantage.

  19. The Power of Habit

    In The Power of Habit, award-winning business reporter Charles Duhigg takes us to the thrilling edge of scientific discoveries that explain why habits exist and how they can be changed. Distilling vast amounts of information into engrossing narratives that take us from the boardrooms of Procter & Gamble to the sidelines of the NFL to the front lines of the civil rights movement, Duhigg presents a whole new understanding of human nature and its potential.

  20. The Effective Executive

    Drucker identifies five practices essential to business effectiveness that can, and must, be learned:

    • a. Management of time
    • b. Choosing what to contribute to the practical organization
    • c. Knowing where and how to mobilize strength for best effect
    • d. Setting up the right priorities
    • e. And Knitting all of them together with effective decision making
  21. The Laws of Lifetime Growth

    In this inspiring book, Dan Sullivan and Catherine Nomura offer ten simple laws that will help you continue to grow throughout your life. Through vivid real-life stories, Sullivan and Nomura illustrate each of the ten laws and show how with just a slight shift in thinking—regardless of your age, income, or position—you can use them to maintain a fresh, innovative perspective on the world around you and unlock your greatest abilities.

  22. Mindset: The New Psychology of Success

    After decades of research, world-renowned Stanford University psychologist Carol S. Dweck, Ph.D., discovered a simple but groundbreaking idea: the power of mindset. In this brilliant book, she shows how success in school, work, sports, the arts, and almost every area of human endeavor can be dramatically influenced by how we think about our talents and abilities.

  23. The War of Art

    One of the most profound books on creative work and entrepreneurial endeavors. It’s great for kicking through procrastination and the resistance that comes with great ideas and perfectionism. This book is short and easy to read, and will probably make you want to work on your writing, creative projects, or business.

  24. Mastery

    Mastery is the fifth book by the American author Robert Greene. The book examines the lives of historical figures such as Charles Darwin and Henry Ford, as well as the lives of contemporary leaders such as Paul Graham and Freddie Roach, and examines what led to their success.

  25. The Magic of Thinking Big

    The timeless and practical advice in The Magic of Thinking Big clearly demonstrates how you can:

    • Sell more
    • Manage better
    • Lead fearlessly
    • Earn more
  26. The Dip: A Little Book That Teaches You When to Quit (and When to Stick)

    In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.

  27. The Obstacle is the way

    The book draws its inspiration from stoicism, the ancient Greek philosophy of enduring pain or adversity with perseverance and resilience. Stoics focus on the things they can control, let go of everything else, and turn every new obstacle into an opportunity to get better, stronger, tougher. As Marcus Aurelius put it nearly 2000 years ago: “The impediment to action advances action. What stands in the way becomes the way.”

  28. SCRUM

    In this book you’ll journey to Scrum’s front lines where Jeff’s system of deep accountability, team interaction, and constant iterative improvement is, among other feats, bringing the FBI into the 21st century, perfecting the design of an affordable 140 mile per hour/100 mile per gallon car, helping NPR report fast-moving action in the Middle East, changing the way pharmacists interact with patients, reducing poverty in the Third World, and even helping people plan their weddings and accomplish weekend chores.

  29. The Power of Full Engagement

    The Power of Full Engagement is a highly practical, scientifically based approach to managing your energy more skillfully both on and off the job by laying out the key training principles and provides a powerful, step-by-step program that will help you to:

    • Mobilize four key sources of energy
    • Balance energy expenditure with intermittent energy renewal
    • Expand capacity in the same systematic way that elite athletes do
    • Create highly specific, positive energy management rituals to make lasting changes
  30. STRENGTHS FINDER 2.0

    Do you have the opportunity to do what you do best every day?

    Chances are, you don't. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths. To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in 2001 which ignited a global conversation and helped millions to discover their top five talents.

  31. DO THE WORK

    Do the Work is a weapon against Resistance - a tool that will help you take action and successfully ship projects out the door. Picking up where The War of Art and Turning Pro left off, Do The Work takes the reader from the start to the finish of any long-form project—novel, screenplay, album, software piece, you name it. Do The Work identifies the predictable Resistance Points along the way and walks you through each of them. No, you are not crazy. No, you are not alone. No, you are not the first person to "hit the wall" in Act Two. Do The Work charts the territory. It's the stage-by-stage road map for taking your project from Page One to THE END.

  32. Write it down, Make it Happen

    In Write It Down, Make It Happen, Henriette Anne Klauser, PhD, explains how simply writing down your goals in life is the first step toward achieving them. Writing can even help you understand what you want. In this book, you will read stories about ordinary people who witnessed miracles large and small unfold in their lives after they performed the basic act of putting their dreams on paper.

  33. CONFESSIONS OF A PRICING MAN

    Setting prices in your business is one of the key strategic decisions you need to make, that dictate your ability to profit and outmaneuver competition. This book is an older classic that has a ton of great examples from all kinds of industries, to help you come up with a pricing approach that will work for you.

  34. 80/20 SALES AND MARKETING

    Continuing the numbers and pricing focus, this book helps you look at the important data sets in your business. The 80/20 concept is popular, but in this book Perry Marshall makes a great case for applying it in a practical way to your business and pricing decisions.

  35. nfluence: The Psychology of Persuasion

    Robert Cialdini—New York Times bestselling author of Pre-Suasion and the seminal expert in the fields of influence and persuasion—explains the psychology of why people say yes and how to apply these insights ethically in business and everyday settings. Using memorable stories and relatable examples, Cialdini makes this crucially important subject surprisingly easy. With Cialdini as a guide, you don’t have to be a scientist to learn how to use this science.

  36. Purple Cow

    In Purple Cow, first published in 2003 and revised and expanded in 2009, Godin launched a movement to make truly remarkable products that are worth marketing in the first place. Through stories about companies like Starbucks, JetBlue, Krispy Kreme, and Apple, coupled with his signature provocative style, he inspires readers to rethink what their marketing is really saying about their product.

  37. Fascinate: How to Make Your Brand Impossible to Resist

    Dive into the science of fascination and learn how to:

    • Increase prices with ideas from poker to Play-Doh
    • Build revenue by learning about the $14 million license plate
    • Get better leads through hypnosis by Sigmund Freud and Steve Jobs
    • Attract raving fans by following the cult of pistachio ice cream
  38. Book Yourself Solid

    Through verbal and written exercises, you'll discover the keys to developing a strong marketing plan and brand image.

    • Features unique, personalized, updated social media marketing strategies for service professionals
    • Provides new pricing models and sales strategies for simpler selling
    • Delivers fresh networking and outreach strategies guaranteed to take only minutes a day
    • Offers new solid product launch strategies and tactics for creating instant awareness
    • Author a New York Times bestseller, TV personality, and highly recognized professional speaker
  39. UnMarketing

    UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers.

    UnMarketing includes the latest information on:

    Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership

  40. Positioning
    • Make and position an industry leader so that its name and message wheedles its way into the collective subconscious of your market-and stays there
    • Position a follower so that it can occupy a niche not claimed by the leader
    • Avoid letting a second product ride on the coattails of an established one.

    Positioning also shows you how to:

    • Use leading ad agency techniques to capture the biggest market share and become a household name
    • Build your strategy around your competition's weaknesses
    • Reposition a strong competitor and create a weak spot
    • Use your present position to its best advantage
    • Choose the best name for your product
    • Determine when-and why-less is more
    • Analyze recent trends that affect your positioning.

  41. Start with WHY

    START WITH WHY shows that the leaders who've had the greatest influence in the world all think, act, and communicate the same way -- and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.

  42. THE BIG LEAP

    New York Times bestselling author Gay Hendricks demonstrates how to go beyond your internal limits, release outdated fears and learn a whole new set of powerful skills and habits to liberate your authentic greatness.

  43. THE ALCHEMIST

    Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams

  44. The Game of Life and How to Play it

    Miss Shinn was an artist, an author and a metaphysics teacher in New York in the early part of the 20th century. Her books are remarkable and revolutionary in her times. They are profound, full of wisdom and have inspired thousands of people for several decades.

    She taught that life is a game and in order to play it well, one must learn to understand the universal laws that govern it. She showed her students and readers how to win health, prosperity and happiness by mastering the game.

  45. THE DESIRE MAP

    In The Desire Map, Danielle LaPorte brings you a holistic life-planning tool that will revolutionize the way you go after what you want in life. Unapologetically passionate and with plenty of warm wit, LaPorte turns the concept of ambition inside out and offers an inspired, refreshingly practical workbook for using the Desire Map process.

  46. The Four Agreements

    In The Four Agreements, bestselling author don Miguel Ruiz reveals the source of self-limiting beliefs that rob us of joy and create needless suffering. Based on ancient Toltec wisdom, The Four Agreements offer a powerful code of conduct that can rapidly transform our lives to a new experience of freedom, true happiness, and love.

  47. The Membership Economy

    Written by an expert consultant, this groundbreaking book will show you how to turn ordinary customers into members for life. Learn how to:

    • Turn digital subscriptions into forever sales
    • Build an online community your customers will love
    • Develop new loyalty programs that really pay off
    • Transform freemium users into superusers
    • Create a self-generating revenue stream
    • Keep memberships and profits growing for years to come
  48. The Automatic Customer

    Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:

    • The Membership Website Model
    • The Simplifier Model
    • The Surprise Box Model
  49. Making Learning Whole

    Author demonstrates this with seven principles for making learning whole: from making the game worth playing (emphasizing the importance of motivation to sustained learning), to working on the hard parts (the importance of thoughtful practice), to learning how to learn (developing self-managed learners).

    • Vividly explains how to organize learning in ways that allow people to do important things with what they know
    • Offers guidelines for transforming education to prepare our youth for success in a rapidly changing world
    • Filled with real-world, illustrative examples of the seven principles
  50. Launch

    Launch is the treasure map into that world—an almost secret world of digital entrepreneurs who create cash-on-demand paydays with their product launches and business launches. Whether you have an existing business, or you have a service-based business and want to develop your own products so you can leverage your time and your impact, or you’re still in the planning phase, this is how you start fast. This formula is how you engineer massive success.

  51. Business Model Generation

    Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context.

  52. Invisible Selling Machine

    In the Invisible Selling Machine, entrepreneur, Ryan Deiss, walks you through all 5 phases of the prospect/customer lifestyle, and shows how each step can be automated and perpetuated to invisibly convert strangers into friends, friends into customers and customers into raving fans. This book is for startup founders, small business owners, marketing professionals, consultants, service professionals, authors, speakers, and even brick and mortar butcher, baker and candlestick makers.

  53. Profit First

    Michalowicz shows that by taking profit first and apportioning only what remains for expenses, entrepreneurs will transform their businesses from cash-eating monsters to profitable cash cows. Using Michalowicz's Profit First system, readers will learn that:

    • Following 4 simple principles can simplify accounting and make it easier to manage a profitable business by looking at bank account balances.
    • A small, profitable business can be worth much more than a large business surviving on its top line.
    • Businesses that attain early and sustained profitability have a better shot at achieving long-term growth.
  54. SIMPLE NUMBERS, STRAIGHT TALK, BIG PROFITS

    Author Greg Crabtree, a successful accountant, small business advisor, and popular presenter, shows you how to use your firm's key financial indicators as a basis for smart business decisions as you grow your firm from startup to $5 million (and, more!) in annual revenue. Jargon free, and presented in an easy-to-follow, step-by-step format, with plenty of real-world examples.

  55. THINK AND GROW RICH

    The 14 "Principles" listed in the book are:

    1. Thoughts are things
    2. Desire
    3. Faith
    4. Autosuggestion
    5. Specialized Knowledge
    6. Imagination
    7. Organized Planning
    8. Decision
    9. Persistence
    10. Power of the Master Mind
    11. The Mystery of Sex Transmutation
    12. The Subconscious Mind
    13. The Brain
    14. The Sixth Sense
  56. RICH DAD, POOR DAD

    Rich Dad Poor Dad will…

    • explode the myth that you need to earn a high income to become rich
    • challenge the belief that your house is an asset
    • show parents why they can’t rely on the school system to teach their kids about money
    • define, once and for all, an asset and a liability
    • explain the difference between good debt and bad debt
    • teach you to see the world of money from different perspectives
    • discuss the shift in mindset that can put you on the road to financial freedom
  57. The Millionaire Next Door

    The bestselling The Millionaire Next Door identifies seven common traits that show up again and again among those who have accumulated wealth. Most of the truly wealthy in this country don't live in Beverly Hills or on Park Avenue-they live next door. This new edition, the first since 1998, includes a new foreword for the twenty-first century by Dr. Thomas J. Stanley.

  58. SCALING UP

    Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash. The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully — many to $10 million, $100 million, and $1 billion and beyond – while enjoying the climb!

  59. Ready, Fire, Aim: Zero to $100 Million in No Time Flat

    Discover how to:

    • Start a business from scratch and make it profitable quickly
    • Keep a growing business growing
    • Get other people to do almost all the hard work for you, so you are free to do the fun stuff
    • Position yourself as an indispensable business builder, so you can enjoy a big share of the profits - even if you are only working part time
    • Duplicate your winning strategy in several businesses so you never have to worry about "needing" any one of them.
  60. Built to Sell: Creating a Business That Can Thrive Without You

    According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable

  61. The E-Myth Revisited

    Voted #1 business book by Inc. 500 CEOs.

    An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

  62. WORK THE SYSTEM

    Work the System: The Simple Mechanics of Making More and Working Less will show the business owner how to achieve a positive macro result by looking at business and work on a micro level; by analyzing and refining the separate internal sub-systems, the systems that, added together,comprise the whole primary system business entity. Readers will learn how to "tweak" this "system of systems" in order to maximize profits, create client loyalty, and develop autonomous employees.

  63. Rework

    With its straightforward language and easy-is-better approach, Rework is the perfect playbook for anyone who’s ever dreamed of doing it on their own. Hardcore entrepreneurs, small-business owners, people stuck in day jobs they hate, victims of "downsizing," and artists who don’t want to starve anymore will all find valuable guidance in these pages.

  64. Getting Everything You Can Out of All You've Got

    In Getting Everything You Can Out of All You've Got: 21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition, the program focuses on helping you spot the hidden assets, overlooked opportunities, and untapped resources around you, and gives you, and gives you fresh eyes with which to see and capitalize on them. You'll also learn how to adapt and apply these tools to your unique circumstances to maximize your income, influence, power, and success.

  65. Traction: How Any Startup Can Achieve Explosive Customer Growth

    In Traction, you'll learn the secrets of strengthening the six key components of your business. You'll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

  66. Topgrading

    The third edition of Topgrading includes:

    • Simplified Topgrading methods for entry-level jobs.
    • The new Topgrading Snapshot, which screens out weak candidates in just 15 seconds.
    • The latest version of the acclaimed Topgrading Interview script.
    • Case studies from 35 companies not featured in any previous edition.
    • Many additional innovations created by Topgraders.
  67. Fierce Conversations

    The Seven Principles of Fierce Conversations, Scott teaches you how to:

    • Overcome barriers to meaningful communication
    • Expand and enrich relationships with colleagues, friends, and family
    • Increase clarity and improve understanding
    • Handle strong emotions—on both sides of the table
    • Connect with colleagues, customers and family at a deep level
  68. The Five Dysfunctions of a Team: A Leadership Fable

    Kathryn Petersen, Decision Tech's CEO, faces the ultimate leadership crisis: Uniting a team in such disarray that it threatens to bring down the entire company. Will she succeed? Will she be fired? Will the company fail? Lencioni's utterly gripping tale serves as a timeless reminder that leadership requires as much courage as it does insight.

    Throughout the story, Lencioni reveals the five dysfunctions which go to the very heart of why teams even the best ones-often struggle. He outlines a powerful model and actionable steps that can be used to overcome these common hurdles and build a cohesive, effective team.

  69. How to Win Friends & Influence People

    How to Win Friends & Influence People will teach you:

    -Six ways to make people like you

    -Twelve ways to win people to your way of thinking

    -Nine ways to change people without arousing resentment

    And much more! Achieve your maximum potential—a must-read for the twenty-first century with more than 15 million copies sold!

  70. THE ULTIMATE SALES LETTER

    Author Dan Kennedy explains why some sales letters work and most don't. And he shows how to write a copy that any business can use.

    Among other things, he provides:

    • Completely updated text and examples
    • Great headline formulas
    • New exercises to spark creativity
    • The best way to use graphics
  71. The Coaching Habit

    The Author unpacks seven essential coaching questions to demonstrate how--by saying less and asking more--you can develop coaching methods that produce great results.

    • Get straight to the point in any conversation with The Kickstart Question
    • Stay on track during any interaction with The Awe Question
    • Save hours of time for yourself with The Lazy Question and hours of time for others with The Strategic Question
    • Get to the heart of any interpersonal or external challenge with The Focus Questions The Foundation Question
    • Ensure others find your coaching as beneficial as you do with The Learning Question
  72. The Hands-Off Manager

    In The Hands-Off Manager, Chandler and Black offer a new vision for all managers. With stories, examples, and vibrant activities for the reader to practice, this book shows any manager—new or seasoned—how to coach and mentor employees rather than hover over their shoulders and goad them into action. In this system, each employee’s strengths are honored and honed in a climate of partnership and mutual goal-setting.

  73. CA$HVERTISING

    In 207 fast-moving pages, Whitman teaches you dozens of well-guarded secrets that he learned during his 30+ years in the ad business, including:

    • How to Push Your Prospects' Hot Buttons in Every Ad, Sales Letter, or Email
    • Why Developing Your "USP" Can Leave Your Competition in the Dust
    • Why You Don't Need a Degree in Business to Create Great Ads
    • How to Develop a Powerful Ad-Agency Mindset
    • How to Save $600 for Every $1,000 You Spend on Ads
    • The Amazing 5-Second, No-Fail Headline Test
    • What a Good Ad Should "Feel" Like
  74. GREAT LEADS

    In Great Leads: The Six Easiest Ways to Start Any Sales Message marketing genius Michael Masterson and master copywriter John Forde break through that ignorance to provide a clear, concise, and easy-to-follow guide to writing successful leads. But this is not a simple “How To” book on leads. Great Leads goes far deeper. Michael and John examine crucial aspects o writing powerful, successful leads and show how this process starts long before one word is put on paper.

  75. Wise Guy

    Silicon Valley icon and bestselling author Guy Kawasaki shares the unlikely stories of his life and the lessons we can draw from them.Guy Kawasaki has been a fixture in the tech world since he was part of Apple's original Macintosh team in the 1980s.

  76. Your Network Is Your Net Worth

    A fresh take on How to Win Friends and Influence People, Your Network Is Your Net Worth is an entertaining, straightforward guide filled with revealing case studies, hands-on advice, and innovative strategies for building your network. Written by sought-after speaker, entrepreneur, and marketing executive Porter Gale, with a foreword by Apple evangelist and bestselling author Guy Kawasaki, this book shows you how to establish, expand, and nurture your connections both online and off.

  77. Business Hack

    Business Hack is your essential roadmap to business growth and online marketing success. Author and successful entrepreneur John Lee shares his proven methods to harness the power of online tools, including using social media—offering practical steps to create and implement highly effective cyber-marketing campaigns. Thanks to the digital revolution, you no longer need teams of marketing experts and other expensive overheads to build and promote your business.

  78. Digital Marketing All-in-One For Dummies

    This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. Use targeted, measurable marketing strategies to promote brands and products

    • Increase brand awareness, customer acquisitions, and audience engagement
    • Measure what your online traffic is worth and improve ROI on digital marketing
    • Develop a solid digital marketing plan and put it to work for your brand
  79. Starting a Business All-In-One For Dummies

    Starting a Business All-In-One For Dummies teaches new start-ups how to get "investment ready" and attract the right backers in a very competitive market, giving readers the specific know-how to keep their business running—or how to turn it over quickly and profitably so they can move onto their next start-up or retire.

  80. Start and Run a Business From Home

    Discover how you can easily:

    • - Research your ideas.
    • - Start your own business at home, from little or nothing.
    • - Get funding for your new business.
    • - Overcome your fears and sell anything to anyone.
    • - Market your business on a shoestring.
  81. Unscripted: Life, Liberty, and the Pursuit of Entrepreneurship

    Unscripted is the definitive blueprint for escaping the cultural conditioning of the mundane and mediocre; learn how to create an awe-inspiring life using the power of entrepreneurship. Unscripted is not something you try, It is something you live.

  82. Buy Then Build

    Buy an existing company rather than starting from scratch

    • Use ownership as a path to financial independence
    • Spend a fraction of the time raising capital
    • Find great brokers, generate your own “deal flow,” and see new listings early
    • Uncover the best opportunities and biggest risks of any company
    • Navigate the acquisition process
    • Become a successful acquisition entrepreneur
  83. The New Entrepreneurz: Changing the Way You Play Life

    The New Entrepreneurz provides a game-changing game-based approach to molding your mind and developing a fresh entrepreneurial mentality that focuses on working smart & on collaborative winning.

    Advocating not for simple change, but for total transformation, this revolutionary resource provides a powerful platform to shift the paradigm for all those interested in running a smart purpose driven business.

  84. New Sales. Simplified

    No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you’re a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer.

  85. The Psychology of Selling

    Double and triple your sales-in any market. The purpose of this book is to give you a series of ideas, methods, strategies, and techniques that you can use immediately to make more sales, faster and easier than ever before. It's a promise of prosperity that sales guru Brian Tracy has seen fulfilled again and again. More sales people have become millionaires as a result of listening to and applying his ideas than from any other sales training process ever developed.

  86. Entrepreneurship the Disney Way

    This book focuses on the business story of Walt Disney and the company he built. Combining a unique blend of entrepreneurship, creativity, innovation, and a relentless drive to bring out the best in his teams, Walt Disney created one of the most successful ventures in business history.

  87. The Entrepreneur's Solution

    "The Entrepreneur's Solution" reawakens the entrepreneurial spirit in us all: the drive to fulfill our highest potential-as individuals, as a country, and as members of a global community. "The Entrepreneur's Solution" is required for the start-up and for the seasoned business owner to understand the new rules of the game. It is the new entrepreneurial manual.

  88. Click Millionaires
    • Find a lucrative niche on the Internet that matches their interests and skills
    • Choose an online business model: from blogs, noozles, and audience communities to digital delivery, online services, affiliate marketing—even physical products
    • Position themselves as a experts
    • Build their audience
    • Design the lifestyle they want
    • Balance passion and profits to realize their personal definition of success
  89. Secret Millionaires Club: Warren Buffett's 26 Secrets to Success in the Business of Life
    • Warren Buffet's goal in spearheading this book was to share lessons about personal finance he has learned and that he hopes will benefit you (and your kids) for a lifetime
    • You'll learn the fundamentals of personal finance by reading Warren Buffett's war stories and personal reflections on money, life, business, ethics and more
    • All of the finance principles covered in the book were personally approved by Warren Buffett as those which he himself follows
    • Unforgettable Buffett quotes include: "Price is what you pay. Value is what you get"; "Risk comes from not knowing what you're doing"; and "Profit from folly rather than participate in it."
  90. How I Made My First Million

    Learn how the founders of enormously profitable enterprises like Just Cuts, Aussie Home Loans,ModelCo, Elite Introductions,Fat Prophets, EcoStore and fastflowers.com, took a great idea and turned it into a highly lucrative business. Discover what drove them forward, the risks they took, and how they've managed to keep their businesses going through the inevitable ups and downs.

  91. Risk Game: Self Portrait of an Entrepreneur

    The Author has mastered the "risk game." Now, with Rebecca Paley’s gripping prose, he takes us behind the scenes in Risk Game and reveals firsthand how he has become a self-made force in the competitive world of New York real estate—and a champion for nonprofit organizations in the fields of art, education, and, most recently, social and criminal justice.

  92. #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media and Self Awareness

    The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world.

  93. The Miracle Morning for Entrepreneurs
    • -Learn why mornings matter more than you think
    • -Learn how to master your own self-leadership and accelerate your personal development
    • -Learn how to manage your energy—physical, mental, and emotional
    • -Learn how to implement Hal Elrod’s invaluable Life S.A.V.E.R.S. in your daily routine
  94. Think Like an Entrepreneur, Act Like a CEO

    In Think Like an Entrepreneur, Act Like a CEO you will learn practical ways to handle vexing workplace challenges. Each chapter uses true stories to illustrate the answers to common questions, including:

    • How to leave your old job smoothly and start your new one with confidence and flair.
    • How to gracefully accept praise for your work.
    • How to recover from stress, setbacks, or the upheaval of a major project.
    • How to stay steady in the midst of endless change.
  95. The Richest Man in Babylon

    A perfect guide to understanding finances and a powerhouse of time-tested principles to gain and retain personal wealth, The Richest Man in Babylon has been inspiring readers for generations. It continues to remain a classic bestseller.

  96. The Entrepreneur Mind

    The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs is the ultimate primer on how to think like an entrepreneur.

  97. Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

    Author uses Musk's story to explore one of the pressing questions of our age: can the nation of inventors and creators who led the modern world for a century still compete in an age of fierce global competition? He argues that Musk--one of the most unusual and striking figures in American business history--is a contemporary, visionary amalgam of legendary inventors and industrialists including Thomas Edison, Henry Ford, Howard Hughes, and Steve Jobs.

  98. The Startup Playbook: Secrets of the Fastest-Growing Startups from Their Founding Entrepreneurs

    New York Times bestselling author and Clickable CEO, David Kidder, shares the hard-hitting experiences of some of the world's most influential entrepreneurs and CEOs, revealing their most closely held advice. Face-to-face interviews with 40 founders give readers key insights into what it took to build PayPal, LinkedIn, AOL, TED, Flickr, and many others into household names.

  99. Alibaba: The House that Jack Ma Built

    Clark tells Alibaba’s tale within the wider story of China’s economic explosion—the rise of the private sector and the expansion of Internet usage—that haver powered the country’s rise to become the world’s second largest economy and largest Internet population, twice the size of the United States.

  100. 100 Rules for Entrepreneurs: Real-life Business Lessons

    COMPREHENSIVE, HARD-WON, NO-NONSENSE ADVICE 100 Rules for Entrepreneurs covers every aspect of business from the entrepreneur's point of view. Unlike other guides it avoids mere theorising. Instead, everything is tackled in light of the realities of business in the 21st century, and through the lens of serious entrepreneurial experience. The rise of regulations, the impact of competition and the growth of globalisation means that start-ups have to be more flexible and robust than ever before in order to prevail.